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An advertising campaign built around an original series.

We design an original format around your product's territory, curated with you, produced by the team that makes the show. You get weeks of content the audience chooses to watch, and you own it permanently.

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The campaign.

Episodes release bi-weekly, so in the case of a four-episode series, it gives you 8 weeks of sustained attention from a B2B audience instead of one launch spike.

You receive the full campaign kit around each episode (clips, stills, copy) ready to run through your channels. Every guest and partner amplifies their own episode, so distribution compounds beyond your following, with WYCF's own distribution on top.

The outcome for your marketing team: 8 weeks of qualified attention on your category, inbound conversations from the niche that matters, and a list of named leads. Every episode ships with a downloadable research file built for the viewer's own LLM. They download, we capture the email, you get the list to cross-reference against your pipeline.

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The thesis: organic beats ads for this audience.

Reaching a hyper-specific B2B audience on LinkedIn runs $50-150+ per thousand impressions, each one flagged "Promoted", each one scrolled past in under two seconds, by an audience that pays for tools to see fewer ads. The same budget here buys weeks of content that the exact same audience chooses to watch, shares on its own, and that stays up permanently.

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The success case: our first month.

The masterclass series launched a month ago from a brand new account.

• 16,000+ site visits from 83 countries, and 70 subscriptions to access the research files
• 35% of the audience stating a role is founder or C-level. On LinkedIn, half are director level or above
• 1 in 10 of profiles read are capital side (funds and allocators)
• 90 accounts match a named institution: asset managers, funds, protocols, banks and custody among them </aside>

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Formats available for October

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https://partners.wycf.show/private-credit?pvs=74

Co-branded original - 4 scripted episodes (3-4 min), one or two industry guest each, your company anchors the series

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WYCF: Agentic Finance

Co-branded original - 4 scripted episodes (3-4 min), one industry guest each, your company anchors the series

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WYCF: The Roundtable

Co-branded original - The host brings 3 statements, two false and one true, and the table bets and defends. Filmed and produced as a show: Six curated voices plus a host, delivered as a 20-30 min episode plus a vertical clip series.

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Your Own Series

Whitelabel, fully yours - a branded series designed around your product's territory, produced end to end by our team, you own everything

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The Studio Day

Whitelabel, fully yours - your team takes over the studio for a day: founder updates, product walkthroughs, a year of content filmed with our direction.

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Fully turnkey and quoted per project. We design the concept, write it, direct it, produce it and deliver it finished, coordinating providers on the ground.

The only thing your team does is step into the studio.

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Founder's selected work

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