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An original production by your company.

An co-produced production with WYCF is an advertising campaign built around an original series.

Four pillars, four episodes, one company presenting the topic. Your brand owns the series and opens each pillar to your partners projects as the featured voices: exposure and distribution for the projects, category ownership for the ecosystem.

An episode on where the yield in a credit vault actually comes from, told by the borrower; an episode on credit underwriting; and two more we curate together, each anchored by a different voice from your network, with your company as the through-line. Their reach becomes your distribution.

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Fully turnkey

We design the concept, write it, direct it, produce it and deliver it finished. Anchor teams step into the studio in Singapore during Token 2049 week (October 6-10) and record.

• Four episodes (3-4 minutes each): one per pillar, produced and directed by our media team.

• Episodes release bi-weekly: 8 weeks of sustained attention from a B2B audience.

• You receive the full campaign kit around each episode: Campaign ad, trailers, clips, copies ready to run through your channels. Every speaker and anchor amplifies their own episode, so distribution compounds beyond your following.

• The outcome for your marketing team: 8 weeks of qualified attention on your category, inbound conversations from the exact niche watching, and material built to move those leads down the funnel after the campaign ends. The series stays up permanently, and so does your name on it.

• Each pillar features an ecosystem project: their product as the worked example of that layer, distributed on their channels and your brand's, and replicated by WYCF as neutral third-party coverage

• Named leads: every .md download captures an email, and the named leads are shared with you so your team can flag the hottest accounts already in your pipeline </aside>

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WYCF: New media for the capital arriving onchain.

We are building a new media company strictly for a B2B audience: the new capital arriving onchain. Our bet is that distribution is the moat, and in this cycle, niche distribution is the only kind that compounds for a B2B Business. For partners whose social capital lives in this niche, that means one thing: deals, alliances and positioning.

One month after the launch of our first production, the masterclass series, the numbers already show it:

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Timing and next steps

Filming: October 6-10, Singapore.

Investment: $20,000

Next step: 30 minutes this week to shape the concept together. - cal.com/agustindorego

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Founder’s selected work

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Agustín do Rego · [email protected]